12/02/2025
A team from B&C attended the LSE's flagship "AIM and Growth Company Forum" on 5th February - a packed-out event.
We were delighted to have spoken with many companies seeking to IPO and their trusted advisors, as well as hearing from expert panels on how to plan and execute a successful IPO and beyond.
You can watch the LSE's recording of the event here.
Here are the top ten takeaways from panel discussions, for anyone considering an IPO:
- Be clear about the reasons why you’re IPO’ing, and why you’re doing it now.
- Aim to be what investors want: “boringly successful”. Craft your narrative accordingly.
- Four key elements for success: the right equity story, the right financials, a trustworthy management team, and the right support behind you.
- How you present your company and the metrics you use are critical, as you’ll be consistently reporting on them in the years to come.
- Authenticity and credibility are key in early looks, test marketing and beyond.
- Get your value story right - but also get your risk story right.
- Take your brokers' advice on your company valuation - they're rarely wrong.
- Get the right people around you. You need them to help you on your journey.
- Test marketing is critical! Get your model out to potential investors.
- Work with your team to perfect your investor presentation. Work on its design, rehearse it like a champ. First impressions count.
* * * * *
Considering an IPO? We can help you a number of these areas, including:
- What's your brand proposition? authentically and successfully presenting your company and equity story to investors are critical. We can help.
- Early look, investor education and management presentation are important elements on the path to a successful IPO. Our iRoadshow and IPO Research Online portals provide a best-in-class, cost-effective platform with unrivalled investor engagement.
- Your investor presentation is key. Invest in clear, compelling and engaging design to put your best foot forward with investors via our Powerpoint design and production services.
We can ensure your brand is consistently communicated from early look roadshows and investor presentations through Prospectus production to post-IPO Corporate Reporting.
Chat with us today to find out more: hello@blackandcallow.com
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